Florence Fashion: the heritage of the brand

Florence is the birthplace of the Italian Renaissance, and continues to be a beacon of style and inspiration in the fashion world. Renowned for its rich history and artistic heritage, Florence has given rise to iconic fashion giants like Gucci, Ferragamo, and Cavalli. That’s something that Jennifer Tattanelli can relate to. After all, she was born in Florence, raised bilingual, and has spent her life living in either Florence or the Hamptons.

She is dedicated to designing fashion and is proud that all her designs are made in Italy. She is generally regarded as the voice of a new generation of young Florentine stylists, all striving to ensure Florence remains the heart and soul of fashion.

The historical context of Florence fashion

Giorgio Vasari described Florence as the ‘cradle of the Renaissance’. It revolutionized the way art and fashion was viewed. Renaissance women used lavish clothing, including accessories and cosmetics, to maintain the expected standard of beauty. They also needed to be virtuous, beauty was more than skin deep.

Since then, Florence has been seen as a capital of fashion. It’s been said that Italian high fashion was born in Florence in the 1950s. A parade organized by Giovanni Battista Giorgini gave international buyers high fashion at affordable prices, especially when compared to Paris fashion.

Today, Florence is regarded as the fifth fashion capital of the world and hosts an annual Florence Fashion Week.

Key elements of Florentine fashion

Florentine fashion is based on the same concepts today as it was during the Renaissance. 

The key elements of Florentine fashion are the materials used and the techniques used to make the clothes. High-quality production techniques made it possible to produce elegant clothes, allowing men and women to express themselves while embracing a variety of colors.

Historically, the style was popular among bankers and merchants, reflecting their civic pride rather than royal opulence. Today, Florentine fashion continues to emphasize high-quality production and elegant designs, allowing individuals to express their unique style. The founding principle of beauty adorns virtue remains true today.

How to experience Jennifer Tattanelli's Florence

Florence fashion is still an important theme in the global fashion industry. It’s evolved considerably since the Renaissance.

Today, Jennifer Tattanelli is continuing the Florence fashion theme. She spent her childhood in Florence and the Hamptons, immersed in a world of beauty and fashion. The fashion world helped to create her love of unique, stylish, and beautiful garments.

Florence gave her a taste of the unique, and the desire to create clothing with exquisite craftsmanship. The architecture, rich culture, and treasures of Florence inspire her creations, allowing you to experience the modern Florence fashion style.

It’s a style that will allow you to look your best wherever you are and whatever the occasion.

The craftsmanship behind the brand

As a child, she watched her mother create fabulous theatrical costumes. What struck her most wasn’t the elaborate designs, but the quality of the craftsmanship.

It’s evident in every item made by Jennifer Tattanelli today. Every creation is hand-stitched with the finest materials. It’s that quality that the brand is based on and the reason you need at least one Jennifer Tattanelli garment, bag or shoes in your wardrobe.

Experiencing Florence fashion today

Florence fashion has remained at the forefront of style. To see the latest fashion designs, a stroll through the charming streets of Florence is all it takes. You'll find asymmetrical necklines, one-shoulder items, and a resurgence of Capri pants. Maxi skirts and dresses in dark or neutral colors are also popular, along with silk scarves for cooler weather. The right pair of sandals completes the look perfectly.

To fully experience the Florence fashion today, visit Jennifer Tattanelli, a renowned made in Italy leather goods brand. Her dedication to stylish, fashionable, and high-quality products embodies the spirit of modern Florentine fashion.