Embracing body diversity in fashion today

The fashion industry leads the way, inspiring billions of people across the globe to dress in certain ways. For many years, the fashion industries traditional idea of beauty has been, to say the least, contentious.
Fortunately, times are changing. The industry is evolving and is even embracing body diversity. The previous narrow definition of beauty has changed and it’s becoming noticeable on the runways, in advertisements, and across social media.
Fashion should fits you and not viceversa…this is what Jennifer Tattanelli believes.

Understanding body diversity

Every body is different, it makes the world a more interesting place.
Until recently, the typical view of a ‘perfect’ body was thin, white, and able-bodied. Embracing body diversity simply means accepting bodies of all shapes and sizes.
It’s vital that the fashion industry pushes the idea of body diversity. Everyone looks to the fashion industry and, if the industry focuses on just one type of body, it’s easy to feel that your body is wrong. This is challenging physically and mentally. If you don’t conform you’ll often feel anxious and develop a poor body image. The result can be any kind of personal issues.

To encourage healthy body attitudes and healthy individuals, it’s essential that the fashion industry starts embracing body diversity.
Of course, it can also increase sales for the fashion industry as they appeal to a larger audience.

Diversity in Fashion

When fashion takes diversity seriously you start to see models of any kind . It becomes inclusive and this can help to break down stereotyping across the planet.

Seeing your body type represented in the fashion industry is empowering, helps people to feel accepted, and encourages them to embrace their own fashion statements.
That’s where Jennifer Tattanelli steps in. We pride ourselves on being a limited edition brand, focusing on high-quality pieces. We tailor our pieces to you, ensuring that everyone, regardless of their body type, have something which can help them feel stylish, luxurious, and comfortable.
Our approach is simply, whether you’re looking for a stunning Pieno Fiore leather jacket, or have your heart set on an elegant mint dress, we’ll design and make your dream creation with you.
It’s more than our passion for fashion, we recognize that everyone deserves to look and feel beautiful. That’s why we work with you and limit our production runs, you’re worth it.

Body Inclusivity

Body inclusivity means accepting everyone, regardless of their body type. It’s more than just accepting it. To be inclusive it’s essential to respect the different body types.
JT already offers a personalized service, accepting and respecting all body types. For example, our stunning reversible Pieno Fiore leather jacket is available in sizes from XS to XXL in our Ateliers and if you need a tailor made or bespoke jacket simply ask us!. We’ll even work with you to ensure you feel elegant, sophisticated, and body confident.
For the fashion industry to become fully body inclusive brands need to offer extended size ranges, use as diverse a range of models as possible in and for different campaigns.
Brands should also showcase their inclusivity through social media. Targeted campaigns and increased local interactions can make a fundamental difference to how body diversity is seen and appreciated.
It also helps to avoid retouching images and the beauty industry needs to follow suite, ensuring there are products available for all body types.

Cultural shift and industry progress

The fashion industry has taken steps toward embracing body diversity. However, there is plenty of room for improvement.
Jennifer Tattanelli is pushing within their own creations and the industry in general aiming to design and craft for you all.
It doesn’t just benefit individuals, businesses which embrace body diversity are more likely to be perceived positively by customers. This encourages brand loyalty.
Thanks to social media and how easy it has become to shame brands, the speed at which body diversity is being accepted is improving, we just have to make sure it continues that way.